This is a brief/partial profile of the author in this past week’s Miami Herald Business Section:

When long-time Coral Gables child psychologist Jerome Poliacoff’s plan for WeAgree2 won the Business Plan Challenge in 2009, his office neighbor Boo Zamek won second place. The irony, he said, is that while her newsletter, Just Ask Boo, has continued, his business fell victim to the Great Recession.

The service he proposed, WeAgree2, provided parenting plans for divorcing couples. The idea was spurred by a change in Florida law that removed terms like “custody” and “visitation” and instead called for more collaborative parenting plans.

“I had been approached by lawyers who weren’t comfortable writing the plans,” he said. He and business partner Michael Epstein, also a child psychologist, figured they could create the plans at a lower cost than lawyers’ fees, creating enough incentive for busy attorneys to outsource the work. “It occurred to me that this could be scaled to other cities,” he said.

CLICK HERE to read more.