From the Cut:

These days, this kind of statement is expected from celebrities going through a separation. But the Instagram divorce announcement has become so de rigueur that it is no longer limited to just celebrities. Influencers, business leaders, and even non-famous “normal” people have typed up statements on the Notes app to tell their followers about the end of their marriages. The tone of these statements varies, of course, but the sentiments are usually the same: The estranged couple is always moving forward with respect and love and, if there are children involved, committed to amicably co-parenting.

The trend started with Gwyneth Paltrow and Chris Martin’s “conscious uncoupling” in 2014 and has become even more prevalent with the rise of social media — Instagram, specifically. Now that celebrities can address fans directly on their own accounts, they are more likely to break divorce news themselves rather than leak it to the tabloids.

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