Algorithms, and not friends and family, are now the go-to matchmaker for people looking for love, Stanford sociologist Michael Rosenfeld has found.

Online dating has become the most common way for Americans to find romantic partners. 

In a new study published in the Proceedings of the National Academy of Sciences, Rosenfeld found that heterosexual couples are more likely to meet a romantic partner online than through personal contacts and connections. Since 1940, traditional ways of meeting partners – through family, in church and in the neighborhood – have all been in decline, Rosenfeld said.

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